Calling all students who want to be marketeers! We run sessions on both Marketing and Social Media Skills that give your students first hand experience in both industries, led by those working in the industry.
What’s covered in our 1 day Introduction to Marketing Session…
What marketing means
The marketing mix and 4P’s
The importance of knowing your customer
How to create a marketing strategy
Marketing vs Advertising
Marketing associations
Conducting research – Surveys, Questionnaires, Focus Groups
Consumer Behaviour – Buying Personas
Qualitative and Quantitative Research
Branding and Brand Identity
Introduction to Digital Landscape
Activities and Presentation
What’s covered in our 1 day Social Media Skills Session…
The importance of social media to businesses; Awareness, Brand Loyalty, Community Engagement
The roles available in this industry and what they involve
Qualifications and skillset
What is a social media strategy and how to build one
Analysis Frameworks; SWOT, PESTLE
Popular social media software
Helpful hints and tips
How to get hired in this industry
How to build your portfolio and showcase your skills
Could this be of interest to your students? Get in touch with the team here.
