It’s been a pleasure working with The Henley College students this term to run our 4x1hr Introduction to Marketing, and 4x1hr Becoming an Entrepreneur Series.
Jessica Debrah ran the Introduction to Marketing Series who said “The students were really lovely”, and Amy Atkinson ran the Becoming an Entrepreneur Series “The students were incredibly engaged and constantly asked questions throughout which was fab. I thoroughly enjoyed working with this group and the number of students remained pretty consistent throughout showing they had continued interested.”
What we covered in our Introduction to Marketing Series :
- What is Marketing? – 4ps, marketing vs advertising, marketing associations
- Buying Personas – Persona overview and activity, expediential marketing
- Market Research – Surveys, Questionnaires, Focus Groups
- Branding and Introduction to Digital Landscape
What we covered in our Becoming an Entrepreneur Series :
- The Idea; Finding a gap, Business Ideas, Market Research, Competition
- Making and Spending Money; Sales and Marketing of your business and activity
- Getting Started; setting up, business plans, and putting one together
- Business Ideas; present and discuss plus goal setting
Thanks for having us, and we look forward to returning next term.
