Introduction to Marketing : 1-day industry led course at your school. Are your students interested in working in Marketing? Our introduction to marketing course will give your students an understanding of the fundamentals as well as the ability to “ask the experts” who are running the course.
What we’ll cover…
- Fundamentals of Marketing – Theory and the 4P’s
- Marketing associations
- Conducting research
- Consumer Behaviour – Understanding with Maslow Hierarchy, Buying Personas
- Branding – Perception maps, Building Branding Associations
- Digital Marketing – Understanding the customer journey, The digital landscape and the 5D’s
- Activities and Presentation
