Global Entrepreneurship Week is here and to celebrate all things entrepreneurial, we are going to showcasing our topics which we run as talks, workshops and mini-series mainly for students Y11-Y13.
Introduction to Marketing – What we’ll cover…
- What we’ll cover…
- What marketing means
- The marketing mix and 4P’s
- The importance of knowing your customer
- How to create a marketing strategy
- Marketing vs Advertising
- Marketing associations
- Conducting research – Surveys, Questionnaires, Focus Groups
- Consumer Behaviour – Buying Personas
- Qualitative and Quantitative Research
- Branding and Brand Identity
- Introduction to Digital Landscape
- Activities and Presentation
Does this sound like a topic your students are interested in? Book our workshop by getting in touch here
