Joanna Diana Steele is a Digital Marketing Consultant and Trainer. She is also the
Managing Director of Dimax – a boutique digital marketing agency helping businesses
and events connect with their customers to drive brand visibility, engagement and
conversion.

Prior to starting Dimax, Joanna clocked up almost 20 years of marketing
experience helping FTSE100 multi-million pound UK retail brands like Sainsbury’s,
Argos and Mothercare create award-winning creative campaigns, build content-rich
digital experiences and grow engaged online communities to drive conversion, revenue
and sales.

Through contract work and through Dimax’s services, she uses insight-driven planning,
creativity and technology, helping clients to adapt to the ever-changing behaviour of
the connected consumer.