Kaydine is a digital marketing consultant, specialising in organic social media and podcasting, with over 16 years experience working with brands and public figures such as Atlantic Records, Dolce & Gabbana Beauty, Idris & Sabrina Elba, Versace, The Evening Standard, Keds, r.e.m. beauty, Canada Goose, and Regent Street. The East-London native has worked at various PR and advertising agencies, as well as creating her own consultancy company, and is also a visiting lecturer and mentor at University of the Arts, London for students studying marketing.