Pre-recorded BSL
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Workshop, Topic Mini-Series, Industry Talk
Introduction to Marketing
Introduction to marketing will give an in-depth look at Marketing, and how this is utilised in business; from understanding ideal customers, how to leverage data and effective ways to carry out market research.
Your students will benefit from working together as a team on activities, timekeeping, listening skills, presentation skills and communication.
Topic content
What we'll cover
- What is Marketing? – 4ps, marketing vs advertising, marketing associations
- Buying Personas – Persona overview and activity, leveraging data
- Market Research – Surveys, Questionnaires, Focus Groups
- Branding and Introduction to Digital Landscape
Outcomes
- To understand what Marketing means
- To understand the marketing mix and 4P’s
- Learn how to identify target audiences
- To recognise the power of branding and brand associations
- To value the customer journey (online vs offline)
- To reflect on social media’s values and challenges
- To build a high level marketing strategy
It was a very rewarding and purposeful day and I have no doubt it encouraged our students here at Holy Mary to critically think and it will have a positive impact on their exam performance. Overall, I would certainly recommend this workshop for IGCSE students.
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