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Workshop, Topic Mini-Series, Industry Talk
Social Media Skills
Social Media Skills is a great way to learn about transferable social media skills to utilise in your personal and future careers. This includes what businesses can learn from social media, how to build a social media strategy as well as how to build up a LinkedIn profile.
Your students will benefit from working together as a team on activities, timekeeping, listening skills, presentation skills and communication.
Topic content
What we'll cover
- The importance of social media to businesses
- Social Consumer – segmentation and targeting, social currency, self esteem, social touchpoints
- Big Data – What can business learn from social media – social listening, personalisation
- What is a social media strategy and how to build on
- Social Media Tools [automation, social listening, design, video production]
- How to build a portfolio and showcase these skills
Outcomes
- To explore a career in social media
- Learn key social media skills
- Understand how to build up your profile and showcase your skills
- Learn how to build a social media strategy
Our students have provided excellent feedback for the Starting a Career in Social Media course. They have clearly learned a lot and are ready to take their next steps in setting up their businesses.
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